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What does it take to become Gevalia Master Coffee Taster? It's no easy feat.

Willy Pettersson is widely recognized as one of the world's leading coffee experts. As exclusive Master Coffee Taster for Gevalia, Willy travels to renowned growing regions, plantations and farms across the globe to personally select the finest beans for blending and roasting. He'll then spend days fine-tuning blends until the coffee's taste meets the high quality standards of Gevalia.

Willy's skills are legendary. Often called "Man with the Golden Tongue" for his ability to distinguish and remember flavors and nuances, he'll sometimes taste up to 300 cups a day—weighing aroma, flavor, body, and texture until the perfect balance is achieved.

When you taste Gevalia coffees, you'll benefit from Willy's 30-plus years of dedication, craftsmanship and experience.

Want to learn more? Read Willy Pettersson's blog, learn the art of cupping, and even ask him your coffee questions.

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