Rated 3 out of 5 by LAArtist Traditional Roast marked 'mild' not the same
I have been buying Gevalia Traditional Roast from a retail store and it has always been my favorite coffee. Yesterday I noticed two of the bags I purchased were marked 'mild'. I came to the Gevalia website to see what that was all about, and found the explanation that it's the same coffee, only now marked differently. Well, after having my coffee this morning, here's my opinion: no, it's not. It lacks a certain depth, and the sort of 'Scandinavian kick' I want in my coffee, which is hard to find. It's too mellow. Basically, a pretty good coffee shop coffee. Sorry, I won't be buying this coffee any more. Very disappointed.
August 12, 2014
Rated 1 out of 5 by SadOne Not my cup of coffee
I've been a customer since 1983 and started with traditional roast. With that said, the blend has gone downhill from the early days, and I will never order it again. The flavor is only fair, it's like office coffee.
I was forced to try it again when you dropped Stockholm roast, but the taste and aroma of TR are certainly not worth paying a premium for. Bring back Stockholm roast or I'll have to drop you after 30+ years...
August 7, 2014
Rated 5 out of 5 by Geri Great Coffee
This brand is great in the morning, evening and night. Smooth bold taste.
July 7, 2014
Rated 3 out of 5 by Fivestarep 2014 version poorer than 2012 mix
The mix for TR whole bean has changed for the worse. 2012's version was spectacular, consistent with all previous years; 2013, mid-year, saw a slide downhill. I have tried unsuccessfully to mix varieties of 2014 Gevalia to equate with past TR blends. From past tastings a key ingredient, among others, I think, was the Papua New Guinea whole bean, now co-incidentally unavailable. Aroma and taste was the dead giveaway for that bean's inclusion in historical TR. Please go back to the older TR mix 2012 and before, re-hire anyone responsible for that mix, charge a premium price if need be, but please restore the complete enjoyment of Gevalia for your fans. Coffee drinking is no fun anymore as I drift from coffee company to coffee company. That wonderful aroma & flavor are only a distant memory . . .
June 18, 2014
Rated 5 out of 5 by solarrdadd Best Coffee I've Ever Had!
i've been drinking this coffee since 1987 and i haven't stopped. i never buy anything other than this coffee. the traditional roast it the thing for me. over the years, it's consistantly had the same great taste i remember from the first time i had it. so far, no guest i've ever had over and served coffee didn't like it and all ask what brand it was. paired with ultra half & half this is the best coffee i've ever had. no brand, no store, nothing has been better than this coffee. i keep it in one of those sealed jars with the gasketed lids and it stays fresh from the bag opening until the bag ends. perhaps, one of these days, i'll get a grinder and try the whole beans.
i highly recommend this particular flavor to anyone!
February 23, 2014
Rated 5 out of 5 by Sharktown Great tasting coffee
Been drinking coffee so long I can't remember when I started, I think it was back in college. Well I've been drinking Gevalia Traditional Whole Bean for about 15 years now on a friend's recommendation. Love it and the fact that I get automatic deliveries when I want them. Also like grinding the beans as the aroma is wonderful!
February 7, 2014
Rated 5 out of 5 by Koda Great Taste ... but
I have used this coffee for about 14 years and love the taste for breakfast. However, I just discovered that my grocery store is carrying a 12 oz package of Gevalia Traditional for a dollar cheaper than this 8 oz package!! Guess where I'll be buying it from now on??
November 26, 2013
Rated 5 out of 5 by Swede72 The best of the best
The traditional roast is the flavor I started drinking and the one I go back to. I always feel so comfortable and at home with this roast. It brings back memories of Sweden. Thank you
November 26, 2013